Direction: Which way do we go Boss? Which way do we go?
Ahhhhhhh…the blossoming of a new site on the Net. A wondrous journey in light of insurmountable odds. Looking for an edge, the glory of fame, of popularity, or rewards for the efforts put forth. But…what are we? What direction are we going mate? Is Expats a copy of it’s writers former self? A come what may collection of writings with no firm grasp on any one? Search engines hate mutts…I know I have a mutt myself, and proud of it; but then, I’m not looking to get financially rewarded for my efforts, if my main goal was to make money there’s easier ways to do it than the route I took…but getting back…anyone who has an even meager knowledge of SEO knows that search engines love very topic-oriented sites, and the more topic /theme based the better.
The previous site, which we shall call ‘ Brat ‘, from which the writers of this site generated from was only popular due to the fact that it benefited from having traffic driven through cross-promotion from a very popular site. Now, some previous members would say that Brat was popular before the take-over, but I have yet to see any evidence of that being the case. The love affair with old-Brat smacked of exaggerated glory days, like old men playing chess in the park reminiscing about how great it was way back when. No…Brat was never as popular as it was when, we shall call him, ‘ Dopey ‘ took over and was able to redirect traffic from a popular site to his new acquisition. Yes…although Dopey was lacking in the ethical department, and couldn’t popularize a site alone if his life depended upon it, he did know that you can use one site to cross-promote another site.
This site, however, does not have the benefit of being associated with a highly popular site that can be used to prop-up this site. So…what can this site do to popularize itself? Well there are many ways to do that.
One way is to focus on one lone topic/subject. This is search engine heaven. SEO dream. To garner a lot of traffic you need to be very topic specific…you can’t be all over the place like a mutt. Unless, of course, you’re Reuters or CNN and have an established fan-base already. Is this a ‘ news ‘ site? A ‘ poetry ‘ site? A ‘ writer/novelist ‘ site? A ‘ bloggers ‘ site? There is no focus to this site…as it stands it presently is a carbon copy of Brat…and Brat itself is a poor copy of Hub. It would seem to me that the only real solution to this dilemma would be to create multiple sites focusing on each subject matter. And use those sites to cross-promote each other.
An Expats site devoted solely to news ( ie. Expats News ), another solely devoted to poetry ( ie. Expats Poetry ), another to writing, etc…
What made old Brat better than new Brat was that it was localized…localization serves almost the same value as being topic-oriented. Old Brat gained it’s popularity with it’s writers and with whatever traffic it could generate from being a local product. If you have a site devoted to, let’s say, Miami, then it can be a mutt because Miami is the topic.
Another way to generate traffic is to post…and post often…very often. Search engines like sites that update frequently. And the more frequent the better. One of the reasons, and perhaps the main reason why places like Digg, Hub, StumbleUpon, etc, are highly rated and popular sites with search engines is because there are 100′s, if not 1000′s, of new articles being written or submitted daily. Even though you will hear a lot of talk about ‘ quality content ‘, especially coming from these so-called SEO experts…the fact is, on the Net, quantity will always supersede quality. Look at places like Digg and StumbleUpon, they have no content, they just link to content. Their popularity doesn’t come from providing content at all, they are nothing more than highly touted link farms. Their popularity comes from constantly updated snippets of other people’s content provided in huge quantities.
So there you have it…the two most successful ways to take a site from obscurity to popularity.
Produce in mass quantity.
Stay tuned for part two…maybe…
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Tags: commentary, popularity, quality, quantity, search engines, SEO, topic, traffic